Tuesday, March 25, 2014

The Art of Web Design

What students think.
 
Users don’t read, they scan.
Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.


http://pastamia.com
A web-page should be obvious and self-explanatory.
When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.

F Pattern
  • Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
  • Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
  • Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eye tracking heat map. Other times users move faster, creating a spottier heat map. This last element forms the F's stem.

What is the most important piece of information on the page?


Look at different ways to create users that are simple and direct.

 
Organize the information so the user does not get confused




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