Do your roughs first - ask yourself what does the client want and how can I help them decide what they want.
One of the first thing with the internet you have to figure out what your client has in their head and how to interpret it.
A rough is only a generalization - a visual example of what your design might look like. Steer clear of building interactivity until you have your design complete.Wasted time!
Sketching is the key - it helps you think, churn through ideas, organize your information
A good blog that explains that is: http://tympanus.net/codrops/2013/01/29/planning-your-web-design-with-sketches/
DO YOUR RESEARCH - what and who is your competition?
WHAT IS THE USER DOING ON THE WEBSITE?
UX - User journey through your website - great web development ideas and simply good web information.
VISUAL HIERARCHY - WHAT IS THE MOST IMPORTANT PIECE OF INFORMATION?
After you have solidified your design then you can think about interactivity and dynamic content.
FAVICON: favicon generator -
NEVER STRETCH A PICTURE: NEVER EVER!!!!
SLIDE SHOW: GOOGLE, YAHOO, BING SEARCH FOR THE ONE YOU WANT!
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